Home Lifestyles Advice February 2010 Brainstorm E-Bulletin

February 2010 Brainstorm E-Bulletin

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I have escaped the British winter for a few weeks of sunshine… aaah! And the Breakthrough Strategy2 group is off to a great start with a very active group of 16 people all going for the goals that are the most meaningful to them. I’ll give you some advance notice as to when the next one starts. In the meantime, here are some thoughts and strategies I hope you’ll find helpful:

1: Finding the difference that makes the difference
It was on storyteller Stefano Boscutti’s Web site (www.andassociates.org) that I came across a great story that illustrates the concept of finding the difference that makes the difference.
It’s the story of how Jerry Sternin was able to have an impact on the problem of children’s malnutrition in Vietnam. His charity didn’t have the funds to address poverty and purify the country’s water. Instead, he went to a village and asked whether some children there were healthier and better nourished than others. That was indeed the case.
Then he enlisted the mothers of the village to do the detective work of finding out what was different about the way those children were fed. They discovered that they were fed more often (same amount of food, but in smaller doses), that their mothers were mixing in some sources of protein that generally were not considered appropriate for kids, and a few more unusual practices.
Sternin then devised a program that actively got the rest of the mothers to adopt those practices as well (rather than just giving them the information). Six months later, 65 percent of the kids in that village were better nourished.
Action: Identify an area in which you’d like to do better. Let’s say it’s time management. Then you can use one or both of these methods: (1) identify the times that you do use time wisely and notice what’s different about those. Then bring those changes into the other times; (2) find someone who is good at time management and discover what he or she does differently from you, and start doing things that way. (For my own take on time management, I have an e-book available for purchase at www.timetowrite.com.)
2: What’s your mindset?
In her book, "Mindset," Carol Dweck points out that people have either a fixed or a growth mindset.
A fixed mindset means that you think that you have a set amount of talent or ability. If you’ve been praised for being clever or talented and have a fixed mindset you tend to avoid new challenges because failing would reveal that you’re not so clever or talented after all. This may account for all the people who start out being talented but never fulfill their potential.
The growth mindset says that your results are largely determined by the amount of effort you put into something. You tend not to be scared of new challenges because you know that, despite initial failures, through hard work you probably will be able to learn or do what’s necessary to master them.
Action: If you believe that a fixed mindset could be holding you back, think about a challenge you’d like to tackle. Break it down into small chunks. For each one, determine what you need to learn and the best way to learn it. Continue step by step. If it makes you feel more secure, don’t tell anybody about it, that will help assuage any anxiety you may have about being exposed as a fake! When you’re done you can pretend it was easy for you all along 🙂
3: Is it time for a break?
Spanish top chef Ferran Adria has shocked the food world by closing his three-star Michelin restaurant for two years in order to look for new frontiers in cooking. He told CNN, "I decided to do something radical." He will retreat to a secluded kitchen workshop in Barcelona to figure out what innovations he can create. What’s most interesting is that he’s pausing to reinvent himself while at the top of his game.
Action: We can’t all afford a two-year break but it can be useful to take some mini-breaks periodically for reflection – when things are going well. Consider setting aside a weekend or at least one day to step back, consider what you’re doing and brainstorm whether and how to re-invent some aspect of what you’re doing.
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My newest and most colorful book is ready for you: "Creativity Now!" shows you how to get into a creative state, how to generate an endless flow of ideas, and how to turn your ideas into action. It’s published by Pearson and available from Amazon and other online and offline retailers. Makes a great present, too!
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4: One more lesson from this top chef
The CNN article about Chief Adria revealed that his restaurant, where the 30-course meal cost $400, wasn’t making a profit. But it established his reputation and that made possible endorsement deals for olive oil, the design of plates and silverware, guest lectures at Harvard and other places, and many cookbooks.
This mirrors the experience of many authors who don’t make that much money from their books but make up for it with lectures, consulting, training programs and other activities that come about due to the exposure they get from the books.
Action: Consider whether you may be overlooking some spin-off activities that might end up being more lucrative (or more satisfying) than your core work. If so, what could be the first step in that direction?
5: Seth Godin’s ideas on creativity
Marketing mastermind Seth Godin recently listed some of his thoughts on creative thinking. Here are my favorites:
Waiting for inspiration is another way of saying you’re stalling. You don’t wait for inspiration, you command it to appear. (If you need help, get my book, "Creativity Now!" – Jurgen]
The hard part is finishing, so enjoy the starting part.
Keep your overhead low and don’t quit our day job until your idea can absorb your time.
Powerful organizations adore the status quo, so expect no help from them if your idea challenges the very thing they adore. [Sometimes that applies to powerful people, too – J.]
Think big. Bigger than that.
Action: Did any of those have special resonance for you? Which one? What are you going to do about it?
6: And a quote to consider:
A Native American grandfather was talking to his grandson about how he felt about a tragedy. He said, "I feel as if I have two wolves fighting in my heart. One wolf is the vengeful, angry, violent one. The other wolf is the loving, compassionate one".
The grandson asked him, "Which wolf will win the fight in your heart?"
The grandfather answered, "The one I feed."
Until next time,
Jurgen
PS: If you haven’t look at my Time to Write blog lately, you’ve missed posts on reinventing yourself, van Gogh on writing and painting, creativity according to Brian Eno, writing, sitting and your health, three ways to jump start your creativity, finding your own voice and much more. You can check it out now: www.timetowrite.blogs.com. If you want a free course (8 mini-lessons, one per week) on overcoming procrastination, just sign up at www.tameyourinnercritic.com. You’ll also find a wealth of right-brain breakthrough ways to achieve your goals in my book, "Focus: the Power of Targeted Thinking." The Web site for it is www.focusquick.com

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