Home News Local news OGILVY & MATHER CHOSEN AS AD AGENCY FOR V.I.

OGILVY & MATHER CHOSEN AS AD AGENCY FOR V.I.

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Because of a hurricane heading for the islands, acting Tourism Commissioner Michael Bornn had to cancel a scheduled press conference for Tuesday afternoon. The conference was called to announce the choice for the territory's new advertising agency.
Informed sources said the choice would be the international firm of Ogilvy & Mather.
Oglivy is the world's seventh largest advertising agency, with billings in 1997 of $8.8 billion, according to information on the O&M website.
Ogilvy has more than 377 offices in 97 countries worldwide.
The agency recently won five awards at the prestigious Communications Arts magazine's 40th annual competition –– arguably the advertising awards most highly regarded by the industry.
The work that will be included in CA's 40th advertising annual are Mattel's Scrabble campaign, Junior Scrabble campaign and three Junior Scrabble single ads. Only 3 percent of all entries to this year's competition won awards and will be included in the November 1999 Design and December 1999 Advertising Annuals.
Other clients represented by Ogilvy include Air France, Kodak, American Express and Jaguar.
The Ogilvy network offers a full range of marketing and communication disciplines, including advertising, direct marketing, interactive media, media planning and buying, database management, telemarketing, directory services, public relations, sales promotion, graphic design, and related marketing disciplines.
Though Ogilvy will handle the territory's advertising, Martin Public Relations remains on the job providing public relations services for the Virgin Islands.
Bornn would say only that he was diligently working to come to closure on the chosen advertising agency.
For more information on the advertising giant, click here.

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