Dec. 22, 2002 – In recent years, various V.I. student groups have produced original designs under the direction of their art teachers for holiday greeting cards that then have been sold in the community to raise funds for their art programs or for other worthy causes.
One St. Thomas business has tapped into this natural resource of children's artistic creativity by holding contests in the last three years to select student designs for its corporate Christmas cards.
The artwork on this year's St. Thomas Dairies holiday cards is reproduced from a picture drawn by Jada Concepcion, a fifth-grade pupil at Kirwan Terrace Elementary School. As winner of the 2002 contest, Jada received a check for $500 from the company for her drawing.
Jada's artwork, which she titled "Santa's 2002 Vacation Surprise," combines Christmas images — a reindeer and gift-wrapped presents — with a tropical island setting and clear product identification concepts. Just the sort of serendipity you'd expect from the Madison Avenue advertising folks.
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