Sadie Taylor-Clendinen, marketing manager at Scotiabank, was recently awarded the Certified Financial Marketing Professional (CFMP) designation from the Institute of Certified Bankers (ICB), a subsidiary of the American Bankers Association in Washington, D.C.
Taylor-Clendinen and has over 12 years of experience in the field of marketing, the majority of that time spent working in various marketing positions at local financial institutions. She earned her MBA with a concentration in marketing in 2005 from the University of Phoenix and in June received her diploma from the American Bankers Association School of Bank Marketing and Management.
The CFMP designation is awarded to individuals who demonstrate excellence in the field of financial services marketing. To qualify for the CFMP certification, individuals must have certain levels of experience and education in the financial marketing profession, pass an exam and agree to abide by a code of ethics. The CFMP exam covers many areas including financial principals, laws and regulations, market research, characteristics of marketing plans and marketing components.
Financial services professionals, working through the Institute of Certified Bankers, initiated the CFMP designation and eight other designations in order to establish meaningful standards of knowledge in specialty areas of the financial services industry. ICB certifications formally recognize those who meet these standards, and promote professional continuing education and development.
About ICB: The ICB, with nearly 10,000 certified members, provides financial services professionals with confidence, credibility and recognition through its certifications. As a subsidiary of the American Bankers Association, ICB promotes the highest standards of performance in the financial services industry by validating individual’s knowledge and expertise. For more information about the Institute of Certified Bankers and its professional certifications, call 202-663-5092 or visit www.aba.com/icb.