After a most successful launch of last year’s “Your Bank” campaign, FirstBank has decided to continue the campaign with a new, second execution. It recognizes the value of each client and this is depicted in the creation of the campaign, which continues with the concept of placing clients’ names in the bank logo, representing that FirstBank is their bank. Scenes were filmed in interior and exterior locations, and the television ad ends with a special animation where names form the bank’s logo because at FirstBank we treat our clients as if the bank belongs to them.
The campaign was produced in the Virgin Islands with local talent and locations and will be featured in TV and print, and on billboards and the Internet. “We want to emphasize FirstBank’s commitment with our community and our local economy and advertising industry. This is why this ad was created solely within the Virgin Islands with local talent,” said Cassan Pancham, regional executive of FirstBank.
For more information about FirstBank products and services, contact FirstLine Telebanking at 866-695-2511 or access www.firstbankvi.com.